5 Signs Your Small Business Website Needs a Refresh

Let’s be honest: your website is your business’s digital storefront. If it looks like it hasn’t been touched since the days of dial-up, it’s time for an upgrade. Your website should be a 24/7 salesperson—not a digital paperweight. So, how do you know it’s time to give it some TLC? Here are five telltale signs your website is overdue for a refresh (and why you should call me to fix it).

1. Your Website Looks Like a Time Capsule

If your website still features Comic Sans, pixelated images, or flash animations (yikes), your visitors are cringing—I promise you. Outdated designs don’t just hurt your credibility; they make people bounce faster than a rubber ball. A modern, sleek design isn’t just pretty—it builds trust and keeps people around long enough to actually book your services.

2. It’s Slower Than Molasses in January

Nobody has the patience for a slow website in 2025. If your site takes longer than three seconds to load, your visitors are already clicking back to Google to find your competitors. A refresh can optimize your speed and ensure your customers aren’t left waiting. Remember: faster site = happier customers = more sales.

3. It’s Not Mobile-Friendly

Newsflash: most people are browsing on their phones. If your website isn’t mobile-friendly, you’re practically begging people to leave. Pinching and zooming to read your tiny text? Hard pass. A refresh ensures your site looks amazing on all devices, whether it’s a smartphone, tablet, or that ancient desktop someone’s still using.

4. Your Content Is Outdated or Hard to Find

Are you still promoting last year’s holiday sale? Or worse, no one can find your contact info because it’s buried in some hard-to-navigate menu. Your website’s content should be clear, current, and easy to access. Let’s make sure your message shines so your customers don’t have to play detective.

5. You’re Not Getting Leads or Sales

This is the big one. Your website should be bringing in new customers, not just sitting there collecting dust. If you’re not getting inquiries, bookings, or purchases from your site, it’s time to fix that. A refresh can turn your website into the conversion machine it was always meant to be.

Here’s the Bottom Line: Your website is one of your most powerful tools, but only if it’s working for you. If any of these signs hit a little too close to home, it’s time to invest in a refresh. Lucky for you, I specialize in taking outdated, underperforming websites and turning them into beautiful, high-converting masterpieces.

Ready to give your website the glow-up it deserves? Let’s chat and make it happen. (Trust me, your future customers will thank you!)