Tired of staring at your screen wondering what to post on social media? You’re not alone—and you don’t need to be a content wizard to show up consistently. Here are 6 go-to post types small businesses can use to build trust, boost visibility, and actually get engagement (without losing your mind).

Let’s get one thing straight: you don’t need to be on every social media platform. Unless you’ve got a team of 20 and a bottomless budget, trying to juggle them all is a surefire way to burn out and waste time. What you do need is a smart strategy to pick the platforms that actually work for your business. Ready to figure it out? Let’s break it down.